Hero Project
project name
Hero Project
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Chamberlain Coffee

In early 2024, Function Design partnered with Chamberlain Coffee to bring its first-ever brick-and-mortar space to life. Evolving from its success in grocery stores and online, the brand set out to create an immersive café experience—one that captures its signature aesthetic while serving as the perfect backdrop for content creation. Blending interior design with experiential marketing, we crafted a vibrant setting that seamlessly marries style and storytelling. Since its debut on January 30, 2025, the café has become a social media sensation, igniting buzz and engagement. And this is just the beginning—new locations are set to follow later this year.

project name
Chamberlain Coffee
services
Art Direction
Concept
Creative Direction
Design
Product Launch
client
Chamberlain Coffee
production partner
Black Sky Creative
location
Century City, Los Angeles
year
2025
services
Art Direction
Concept
Creative Direction
Design
Product Launch
projct info

In early 2024, Function Design partnered with Chamberlain Coffee to bring its first-ever brick-and-mortar space to life. Evolving from its success in grocery stores and online, the brand set out to create an immersive café experience—one that captures its signature aesthetic while serving as the perfect backdrop for content creation. Blending interior design with experiential marketing, we crafted a vibrant setting that seamlessly marries style and storytelling. Since its debut on January 30, 2025, the café has become a social media sensation, igniting buzz and engagement. And this is just the beginning—new locations are set to follow later this year.

Nine Perfect Strangers Season 2

For the premiere of Hulu's Nine Perfect Strangers Season 2, our team was tasked with crafting a transportive experience that immersed guests in the show’s surreal, psychedelic world—rooted in themes of healing, transformation, and therapeutic mushrooms.Hosted at the iconic Beverly Estate—formerly owned by the Hearst family—the event blended the grandeur of Old Hollywood with the mystical undertones of the series, creating a one-of-a-kind atmosphere that felt both opulent and otherworldly.

project name
Nine Perfect Strangers Season 2
services
Production
Art Direction
Concept
Creative Direction
Design
client
Hulu
production partner
Function Design
location
Beverly Hills
year
2025
services
Production
Art Direction
Concept
Creative Direction
Design
projct info

For the premiere of Hulu's Nine Perfect Strangers Season 2, our team was tasked with crafting a transportive experience that immersed guests in the show’s surreal, psychedelic world—rooted in themes of healing, transformation, and therapeutic mushrooms.Hosted at the iconic Beverly Estate—formerly owned by the Hearst family—the event blended the grandeur of Old Hollywood with the mystical undertones of the series, creating a one-of-a-kind atmosphere that felt both opulent and otherworldly.

Rodarte Runway Show

For Rodarte’s FW23 show, a 110-foot silver-drenched tablescape conjured the scene of a surreal gothic banquet. Models glided through a shimmering dreamworld of glittered candelabras, lush florals, decadent tea towers, and opulent fruits—each vignette a still life in motion, bathed in silver.

project name
Rodarte Runway Show
services
Art Direction
Design
Creative Direction
Fashion Show
client
Rodarte
production partner
Bureau Betak
location
Brooklyn, NY
year
2023
services
Art Direction
Design
Creative Direction
Fashion Show
projct info

For Rodarte’s FW23 show, a 110-foot silver-drenched tablescape conjured the scene of a surreal gothic banquet. Models glided through a shimmering dreamworld of glittered candelabras, lush florals, decadent tea towers, and opulent fruits—each vignette a still life in motion, bathed in silver.

Bad Bunny x Adidas Coachella

At Coachella 2023, Bad Bunny and Adidas unveiled their exclusive sneaker collab within a breathtaking, living floral cube—an immersive installation blooming with over 30,000 live plants. As the largest floral display ever staged at a festival, it became an instant icon. Post-festival, the plants found new homes in local nursing facilities, underserved communities, and were lovingly replanted across the Coachella grounds—turning style into sustainability.

project name
Bad Bunny x Adidas Coachella
services
Art Direction
Floral Design
Product Launch
Creative Direction
Design
client
Adidas
production partner
Corso Marketing Group
location
Indio, CA
year
2023
services
Art Direction
Floral Design
Product Launch
Creative Direction
Design
projct info

At Coachella 2023, Bad Bunny and Adidas unveiled their exclusive sneaker collab within a breathtaking, living floral cube—an immersive installation blooming with over 30,000 live plants. As the largest floral display ever staged at a festival, it became an instant icon. Post-festival, the plants found new homes in local nursing facilities, underserved communities, and were lovingly replanted across the Coachella grounds—turning style into sustainability.

Béis x Shopify

To unveil their Winter 2023 Collection for Black Friday, Béis Luggage took over the Shopify space in Soho, transforming it into a holiday pop-up that captured the magic of winter. For three days, guests stepped into a snow-dusted wonderland—sipping hot cocoa while exploring the brand’s latest seasonal must-haves.

project name
Béis x Shopify
services
Art Direction
Concept
Creative Direction
Design
Floral Design
client
Béis
production partner
Function Design
location
Soho, NY
year
2023
services
Art Direction
Concept
Creative Direction
Design
Floral Design
projct info

To unveil their Winter 2023 Collection for Black Friday, Béis Luggage took over the Shopify space in Soho, transforming it into a holiday pop-up that captured the magic of winter. For three days, guests stepped into a snow-dusted wonderland—sipping hot cocoa while exploring the brand’s latest seasonal must-haves.

Loewe at Whisky A Go-Go

To mark the debut of LOEWE’s new Rodeo Drive flagship, the legendary Whisky a Go-Go was reimagined as a modern-day Studio 54. Custom mylar rain curtains, neon accents, and sculptural lighting set the scene. Inspired by the glamour of vintage black-and-white photography, an editorial shoot was seamlessly woven into the night’s visual narrative.

project name
Loewe at Whisky A Go-Go
services
Concept
Design
Art Direction
Floral Design
client
Loewe
production partner
Mitie Tucker
location
Los Angeles
year
2022
services
Concept
Design
Art Direction
Floral Design
projct info

To mark the debut of LOEWE’s new Rodeo Drive flagship, the legendary Whisky a Go-Go was reimagined as a modern-day Studio 54. Custom mylar rain curtains, neon accents, and sculptural lighting set the scene. Inspired by the glamour of vintage black-and-white photography, an editorial shoot was seamlessly woven into the night’s visual narrative.

Zegna x The Elder Statesman

To celebrate the collaboration between Zegna and The Elder Statesman, a midcentury Richard Neutra masterpiece in the Hollywood Hills was reimagined as a sunset lounge. Custom-dyed carpets adorned the space, while sculptural sconces crafted from wool spools paid homage to the essence of cashmere. An immersive experience where luxury met Californian modernism.

project name
Zegna x The Elder Statesman
services
Art Direction
Concept
Creative Direction
Design
Floral Design
client
Zegna
production partner
Kennedy London
location
Hollywood Hills, Los Angeles
year
2023
services
Art Direction
Concept
Creative Direction
Design
Floral Design
projct info

To celebrate the collaboration between Zegna and The Elder Statesman, a midcentury Richard Neutra masterpiece in the Hollywood Hills was reimagined as a sunset lounge. Custom-dyed carpets adorned the space, while sculptural sconces crafted from wool spools paid homage to the essence of cashmere. An immersive experience where luxury met Californian modernism.

Rings of Power Comic-Con

A multi-day experience at Comic-Con 2024 designed to ignite anticipation for The Rings of Power Season 2. The activation blended immersive fan moments with exclusive press gatherings, set across a dynamic space featuring a curated costume exhibit, a luminous Elven realm, and a shadowy descent into Sauron’s dark domain.

project name
Rings of Power Comic-Con
services
Concept
Creative Direction
Floral Design
Premiere Event
Design
client
Amazon Studios
production partner
Swisher Productions
location
San Diego, CA
year
2024
services
Concept
Creative Direction
Floral Design
Premiere Event
Design
projct info

A multi-day experience at Comic-Con 2024 designed to ignite anticipation for The Rings of Power Season 2. The activation blended immersive fan moments with exclusive press gatherings, set across a dynamic space featuring a curated costume exhibit, a luminous Elven realm, and a shadowy descent into Sauron’s dark domain.

The Tragedy of Macbeth

The iconic Director’s Guild of America was reimagined as a moody Scottish castle, draped in rich textiles and layered tonal foliage. Inspired by the stark black-and-white cinematography of Joel Coen’s Macbeth, the space was enveloped in custom backdrops and woven tapestries—crafting a hauntingly elegant atmosphere worthy of Shakespeare’s darkest tale.

project name
The Tragedy of Macbeth
services
Art Direction
Concept
Creative Direction
Floral Design
Premiere Event
client
Apple TV+
production partner
Bureau Betak
location
DGA, Los Angeles
year
2021
services
Art Direction
Concept
Creative Direction
Floral Design
Premiere Event
projct info

The iconic Director’s Guild of America was reimagined as a moody Scottish castle, draped in rich textiles and layered tonal foliage. Inspired by the stark black-and-white cinematography of Joel Coen’s Macbeth, the space was enveloped in custom backdrops and woven tapestries—crafting a hauntingly elegant atmosphere worthy of Shakespeare’s darkest tale.

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project name
Hero Project End
services
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location
year
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